Samantha Hossack

What is your role at tlc?

I joined tlc with several years of industry experience at a time when we operated from a single office in Earls Court and had a small but ambitious team. Since then, the business has grown significantly across multiple offices and service lines. I now serve as Chief Operating Officer, working closely with a brilliant team to drive operational excellence, strengthen our culture, and ensure we deliver an exceptional service to every client.

What is your background?

My career began in Surrey, where I worked across a diverse property portfolio ranging from one-bedroom commuter flats to large rural homes with land and swimming pools. I was fortunate to start in an agency that prioritised professionalism and regulatory knowledge – I studied for my ARLA qualifications from the outset, at a time when industry accreditation was far from standard.
Although I grew up in Reigate, I spent many weekends in Kensington with my grandparents, so moving to London to further my career felt like a natural next step. My background in both the countryside and city markets has given me a broad and balanced perspective, which I bring into my leadership role today.

What do you enjoy about working at tlc?

tlc is genuinely unique. While many agents are driven purely by figures, we’re equally focused on the people and communities we serve. Our approach is tailored, personal, and rooted in long-term relationships. We host over 40 community events each year, from jazz evenings in garden squares to children’s theatre performances and the switching on of the Christmas lights along Earls Court Road.
What sets us apart is our commitment to our team. We invest heavily in both professional and personal development, believing that a fulfilled, empowered team delivers the best results. Training, support, and wellbeing are integral to how we operate – and yes, our office dogs play a key role in keeping spirits high too.

What are your objectives for tlc over the next 12 months?

My focus is on driving sustainable growth across the business, while preserving the personalised, high-touch service that defines tlc. As we expand our footprint further across Kensington and Chelsea, we are committed to delivering a consistent, premium experience to every client, whether they are buying, selling, letting or investing.A key part of our strategy is to streamline and modernise our internal systems, using smart automation to support – rather than replace – the human element of what we do. Our aim is to create a more efficient, responsive and intuitive service, while maintaining the warmth and attention to detail that sets us apart.Alongside operational improvements, we are continuing to invest in our people and culture. We want to ensure our team has the tools, training and confidence to thrive as the business grows. It is about scaling with intention, without ever compromising on the care, quality and integrity our clients have come to expect.

What do you enjoy doing outside of the office?

I have three passions outside of work. They are family, travel and food. I am blessed to be an auntie to four nephews and a niece so I try to get back to Surrey and spend time with them as often as I can. When I am not in Surrey, I will mostly be exploring the world. Whether it is a city break to Europe or something further afield, I am simply addicted to the feeling I get from landing in a new place and immersing myself in the culture. Finally, I am an avid foodie. London has endless, incredible options, so I eat out at every opportunity.

What is your favourite song?

Romeo & Juliet by Dire Straits, it reminds me of a very happy time in my life. I was 15 and we were performing Romeo & Juliet as a school play. Before we went on stage, our drama teacher sat us all down and played this song, followed by a reading of a beautiful poem that includes the line: “They are not long, the days of wine & roses” – Two years later, a good friend of mine who was sat with me during this song, passed away in a car accident. Only then did I truly appreciate the meaning behind those words. Now, every time I hear this song, it reminds me of her and it makes me smile.

What is one thing that might surprise people about you?

I suffer from anxiety. To the outside world, I come across as confident and outgoing – I travel on my own regularly, I am independent, and I have a career I am incredibly proud of. Despite these things, I still suffer from panic attacks that will come on without any warning or reason. I have found coping mechanisms for this which includes exercising and maintaining a healthy diet, but ultimately, anxiety can affect even the strongest of people, including me.

If you could be any animal, what would you be?

A Blue Footed Booby. They are beautiful birds found on the Galapagos Islands and unsurprisingly they have bright blue feet. I would choose this bird, not only because of its rarity and beauty, but the males and females are almost identical in every way which is exactly how it should be.

What are three things on your bucket list?

I have been fortunate enough to tick off quite a few from my bucket list. Those include summiting Kilimanjaro, watching a Men’s Wimbledon final with my Mum and snorkelling with sharks in Belize. As a result, I now have two lists – those I have ticked off and those to be completed. It is just as important to look back and appreciate your achievements.