What Happens When You Trust tlc with a Royal-Grade Home?

Showcasing Number 10, Coleherne Court — and What It Reveals About tlc Estate Agents

When a property has royal roots, expectations run high. So, what happens when you combine one of London’s most historic mansion blocks with a boutique agency that specialises in unlocking the potential of prime homes in Kensington and Chelsea?

You get something rather extraordinary — and very tlc.

At Number 10, Coleherne Court, we didn’t just sell a property. We told its story, captivated an audience, and delivered results worthy of its regal past. If you’re wondering what makes tlc Estate Agents the right choice for your sale, let this serve as a showcase — not just of a beautiful home, but of what we can do for you. When marketing your property with tlc, we go far beyond the extra mile. This apartment simply never fails to take your breath away.

A Masterclass in Marketing: Turning Heads (and Opening Wallets)

Coleherne Court is no ordinary address. Tucked quietly at the end of Little Bolton's, it’s known as one of Kensington and Chelsea’s most prestigious buildings — and former home of Princess Diana. When we were invited to represent Number 10, we knew the campaign needed to match its pedigree.

Here’s how we approached it:

• Professional video production: A walk-through that brought the space to life, highlighting design, layout, and that all-important “wow factor”.

• Tailored storytelling: We framed the apartment not just as a place to live, but as an experience — where architectural elegance meets comfortable luxury.

• Expert copywriting: Detailed descriptions, layered with emotion, designed to appeal to high-net-worth buyers.

• Smart targeting: Using our proprietary buyer list and digital channels to connect with the right audience at the right time.

At tlc, marketing isn’t one-size-fits-all. It’s about understanding your home’s personality and crafting a campaign that resonates with buyers — intellectually, emotionally, and financially.

Royal Pedigree Meets Modern Sophistication

Designed from top to toe by its owners, Number 10 offered 30 feet of lateral reception space, sleek timber flooring, surround sound, electronic wave curtains, and seven casement windows. Every element — from the handmade kitchen to the Duravit bathrooms — was chosen with precision.

We made sure our audience noticed.

In a market where buyers often scroll through hundreds of listings, we stop them mid-scroll. Our stylised walkthrough highlighted the flow of space and sense of grandeur, while behind the scenes, our team liaised seamlessly with buyers and their agents to position the flat at its true value

It’s More Than Property. It’s Heritage — Handled With Care.

Coleherne Court is not just bricks and mortar. It’s an institution. So, our approach had to honour that.

From the communal gardens (yes, those secret gardens) to the 24-hour porterage and stunning third-floor lateral setting, we understood we weren’t selling square footage. We were selling a lifestyle. A legacy. A dream.

We positioned the apartment as both a wise investment and a rare opportunity — blending historical prestige with modern convenience. The result? Targeted interest, swift engagement, and an outcome that made both buyer and seller smile.

What Can tlc Do for You?

Whether your property has a royal backstory or not, our promise remains the same: we treat every home with the reverence it deserves.

• We bring award-winning marketing and deep local knowledge.

• We showcase homes with bespoke campaigns — no templates, no shortcuts.

• We work tirelessly to maximise your property’s value, attract serious buyers, and make the process as smooth and stress-free as possible.

In short, we deliver results — with heart, flair, and precision.

Ready for Your Own Red-Carpet Sale?

Your property doesn’t have to be in a palace to be treated like one. If you want to work with an estate agent who sees more than bricks and mortar — who sees possibility, let’s talk.

📞 Book your free valuation today and discover what tlc can do for you.

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If you're looking to sell or rent your property, get in touch with us today on 020 7370 4000.