Open House Etiquette: Dos and Don’ts for Homebuyers in Kensington and Chelsea

October 1st 2025 /News / Share this Article

Picture this: you’ve been scrolling through property listings for weeks. Then suddenly, one jumps off the page, a stunning Victorian maisonette in the heart of Kensington. There’s an open house this weekend. You RSVP, you turn up… and in five minutes, you’ve unknowingly irked the seller, alienated the agent, and sabotaged your chances without realising it.

It happens more than you’d think.

At tlc Estate Agents, we believe first impressions don’t just apply to homes—they apply to buyers too. That’s why we’ve put together a definitive guide on how to navigate open house viewings in Kensington and Chelsea with confidence, charm, and a touch of finesse. Whether you're a seasoned investor or first-time buyer, these dos and don’ts will help you stand out, in the right way.

1. Do Your Homework Before You Walk Through the Door

In a competitive market like Kensington and Chelsea, knowledge is power. Before the viewing:

  • Research the property: Understand its price, layout, and unique selling points.
  • Study the neighbourhood: Schools, transport links, coffee spots… all matter.
  • Ask your Estate Agent if the home has any offers on the table or recent price reductions.

Why it matters: Demonstrating awareness signals you’re a serious, prepared buyer—and sellers notice. tlc Estate Agents often relay buyer feedback to vendors post-viewing. Insightful questions leave a lasting impression.

2. Don’t Arrive Late or Unannounced

Open houses in SW5 or SW3 aren’t free-for-alls. With multiple buyers booked into 15-minute slots, showing up late or without warning causes disruption and puts pressure on everyone.

  • Arrive five minutes early.
  • Let the Estate Agent know if you're delayed.

Why it matters: At tlc Estate Agents, we choreograph open house timings to give each buyer space to envision themselves living there. Latecomers risk losing their slot—or their shot.

3. Do Make a Strong First Impression

This isn't just a stroll through someone else’s home, it’s a chance to show that you’re a respectful, capable buyer.

  • Dress smart-casual (think: Sunday lunch with in-laws).
  • Greet the agent warmly they’ll report back to the seller.
  • Introduce yourself and explain what you’re looking for.

Why it matters: Sellers often ask us, "What did they think of the flat?" We don’t just talk about their reaction, we talk about them. Buyers who connect and engage often get the upper hand in negotiations.

4. Don’t Bring the Entire Family (Unless Invited)

Yes, it’s exciting. No, it’s not a school trip.

  • Avoid bringing young children or extended relatives unless previously discussed.
  • If you’re buying with a partner, attend together to avoid double bookings and miscommunication.

Why it matters: Too many people crowding the space can distract other buyers—and overwhelm the seller. tlc Estate Agents aim to maintain calm, focused viewings so everyone gets a fair shot.

5. Do Ask Questions, But Save the Right Ones for Later

Some queries are better suited for the follow-up stage:

Ask:

  • "How long has the property been on the market?"
  • "Have there been many offers?"
  • "What’s the vendor’s motivation for selling?"

Wait on:

  • "Would they take £X less?"
  • "What’s included in the sale?"

Why it matters: Negotiation comes after you’ve established interest. Let your Estate Agent guide you, at tlc, we balance transparency with strategy to help you make a winning offer.

6. Don’t Take Photos Without Permission

While it may feel harmless, photographing interiors, especially in high-end Kensington properties, can violate the homeowner’s privacy.

Always ask your Estate Agent first. Most of the time, we’ll send you a professional brochure or virtual tour instead.

Why it matters: Respect goes a long way. Sellers feel reassured when buyers show discretion, especially in homes that aren’t just assets, but personal sanctuaries.

7. Do Look Beyond the Decor

Not every home is staged like a show flat. That doesn’t mean it isn’t a diamond in disguise.

  • Bring a tape measure if space is a concern.
  • Mentally "edit out" clashing wallpaper or quirky furniture.
  • Focus on layout, light, and potential.

Why it matters: At tlc Estate Agents, we’ve seen stunning homes overlooked because buyers couldn’t see past the seller’s taste. Remember: décor is temporary, location is forever.

8. Don’t Overstay Your Welcome

In a busy open house, lingering too long can be awkward for everyone. Aim for:

  • 15–20 minutes to take it all in.
  • A second viewing if you're seriously interested.

Why it matters: Estate Agents in Kensington need to keep things moving. The more considerate you are, the more likely you’ll get that second slot (and the agent’s goodwill).

9. Do Follow Up Quickly

If you like what you saw, say so. Letting your agent know you’re interested keeps you top of mind.

  • Submit feedback the same day.
  • Ask to arrange a second, private viewing.
  • Don’t be afraid to make a move, great homes don’t wait.

Why it matters: Kensington & Chelsea homes often go under offer within days. A delayed decision could cost you the keys. At tlc Estate Agents, we guide you through offers, negotiations, and legal prep seamlessly, ensuring you don’t miss out.

10. Don’t Play Games with Offers

In prime London, lowballing rarely wins. A strong, well-reasoned offer shows commitment and respect.

  • Discuss pricing strategy with your Estate Agent.
  • Consider adding flexibility, on dates, fixtures, or lease terms, to sweeten the deal.

Why it matters: We’ve helped buyers secure homes not by being the highest offer, but the most straightforward. tlc Estate Agents is your expert partner in presenting a compelling case to the seller.

Confidence is Key (and Courtesy is Queen)

Open houses aren’t just opportunities to view properties, they’re opportunities to impress, connect, and progress. In a high-value market like Kensington and Chelsea, etiquette can make or break a deal.

At tlc Estate Agents, we don’t just open doors. We open opportunities, helping you navigate every step of your homebuying journey with clarity, strategy, and a touch of charm.

Ready to take the next step in your home search?
Whether you’ve got your eye on a specific street or need expert guidance on navigating the Kensington and Chelsea market, we’re here to help.

Book a private viewing with tlc Estate Agents today and let’s unlock the door to your next chapter together.

 

Samantha Hossack

Chief Operating Officer

Samantha Hossack, Chief Operating Officer with over 20 years of experience driving operational excellence, leading high-performing teams, and delivering strategic growth across the prime London property market.

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